The Olympics is an event known globally for bringing together athletes from around the world to compete in a variety of sporting events. Amongst the many countries competing in the Olympics, there are some that provide no funding to their athletes resulting in them relying on donations and sponsorships. For my thesis project, I wanted to create a way to help fund the athletes in need. With there being an average of 75% of people who consume alcohol while watching sporting events and beer being the most popular alcohol globally, I have decided that creating an international beer line would be the best way to reach a large enough audience to allow me to accomplish my goals. A percent of the proceeds gained by this beer line will go towards funding these athletes.
The branding of this line is influenced by the Olympic logo. With there being five rings, this is a line of five beers as each color ring (blue, yellow, black, green, red) is the base color for one of the five beers. Each of these beers is also crafted with a different style tailored specifically for that color rings’ corresponding continent. The design also highlights many of the 62 Olympic sports (including both summer and winter).